Custom CRM & Internal Systems
When off-the-shelf SaaS becomes the bottleneck, a custom-built CRM or operations platform gives your team the workflows they actually need without the per-seat tax.
Salesforce, HubSpot, and the others are excellent until they aren't. The point at which you're paying $90/seat for software your team uses 8% of, while routing critical workflows through a sea of Zapier glue, is the point where a custom CRM starts to make sense.
What I build
Deal / pipeline systems — multi-stage flows with custom fields, automated routing, ownership rules, activity history.
Customer success ops — onboarding workflows, health scoring, escalation paths, account-based views.
Internal operations — order management, vendor management, content workflows, approval chains. The boring high-leverage software.
Integration hub — bidirectional sync with billing, support, marketing, and analytics tools. Idempotent webhooks, retry queues, audit logs.
When it makes sense
When your team has outgrown a SaaS template and the cost of working around it (in time, in opportunity cost, in monthly fees) is comparable to a one-time engineering investment. That tipping point arrives sooner than most teams expect.
Adjacent services.
Cloud & DevOps Engineering
Production cloud environments designed deliberately — resilient, cost-aware, and ready for the day you actually need them.
Internal developer platformsPlatform Engineering
Self-service platforms that turn 'open a ticket and wait three days' into 'open a PR and ship in fifteen minutes'.
EKS · GKE · AKS · self-hostedKubernetes & Container Orchestration
Production-grade Kubernetes — clusters that scale, upgrade cleanly, and don't wake people up.